. >> nbc's senior political editor, mark murray is here, and he joins me now. and mark, it seems is if at any time a party gets thumped, they always have this come to jesus moment. we need to change what we've been doing before, we need to radically alter our strategy. reince priebus is going to say this to the rnc. "it's time to stop lacking at elections through the lens of battleground states. we have four years until the next presidential election, and being a blue state is not a permanent diagnosis. simple outreach a few months before an election will not suffice. in fact, let's stop talking about reaching out and start working on welcoming in." what can the gop really do? and as you know very well, you saw the party insiders, there's a tremendous divide between party insiders and the grassroots. what can they really do to try to nationalize as a party? >> well, luke, where republicans are right now is where democrats were just eight years ago. that is good news if you're a republican party. but the republicans, a lot of them are actually take an all of the